Lorde says, “Maybe the Internet raised us” in her song, A World Alone. This line stuck with me when I first heard the song and remains with me today, especially when considering what shapes my behaviors and quirks. I grew up and came of age in a world where people loved to share every little […]
Is your Instagram account attracting the right followers? Want to know how to grow an audience that turns into customers? In this article, you’ll discover the best types of content to create to attract an engaged and loyal following and some common mistakes to avoid. Why Instagram Should Be Part of Your Marketing Strategy There […]
In a world of automation, personal connection is what our clients were really craving. I am beyond excited for you to listen to this episode because this sales strategy is going to blow your socks off. I recently used this strategy for the first time, and let me tell you, my entire team was floored […]
Contrary to their name, small businesses provide big dividends to the U.S. economy. Not only do they generate 44 percent of economic activity, but they also create over 60 percent of net new jobs and inspire American innovation. And while the industry is mostly dominated by men, women are increasingly making gains as small business […]
Need better results from your LinkedIn campaigns? Are you looking for new ways to improve your ads? In this article, you’ll learn six tips for creating LinkedIn campaigns that drive better return on ad spend (ROAS). #1: Boost Your Best LinkedIn Content When you want to optimize ad spend, you might default to focusing on […]
Ideas for social content can strike at any time (does anyone else think of them right before going to sleep?) but they’re rarely fully formed or immediately ready to share. You might need to create a new video, flesh out some copy, or run your idea past another person. Plus, there are just about a […]
Are you getting lackluster results from Instagram ads? Do you struggle to create ads that resonate with your target audience? In this article, you’ll learn how to create Instagram ads that generate more leads and sales. #1: Use Long-Form Copy so People Click to Read Below the Fold Whether you’re starting from scratch or editing […]
Once I learned to let go, my business grew exponentially If you’re anything like me, you like to have a hand in every single aspect of your business. After all, your business is where you spend the majority of your time, focus, and energy — so why wouldn’t you want to feel like you’re 100% […]
In 2021, we geared up for our first hiring push in the Customer Advocacy team (our customer support team) for quite a while. Due to strategy and personnel changes, we would need to hire five new Advocates throughout the year, which is more than we’d hired in any year since 2016. Between hiring and other […]
Need some new ideas to freshen up your Facebook page posts? Need to improve engagement? In this article, you’ll discover 14 ideas for organic Facebook posts. Plus, you’ll see some examples to inspire your creativity. #1: Ask Followers to Choose This or That When you want to get your audience talking on Facebook, asking them […]