You ever watch a TikTok video where the on-screen text or other detail is obscured by the username, the profile bubble, the like count, hashtags, description, etc? There may soon be a solution – check this out: As you can see in these screenshots, posted by @aj_malakai (and shared by Matt Navarra), TikTok is currently […]
What if you could control what tweets you’re shown whenever you log into the app, with variable options to dictate how the algorithm works, and the order in which relevant tweets are presented, based on your personal preference? That may well be on the cards, according to a new discovery by reverse engineering expert Jane […]
It’s the end of an era – though in practical terms it will have no impact on… well, anything. Today, Meta has announced that it will switch from its current ‘FB’ moniker on the stock exchange to ‘META’ as of June 9th. As per Meta: “Meta Platforms, Inc. (Nasdaq: FB) today announced that its Class […]
Twitter has added a new way to spark more engagement within Communities, with the ability for Community admins to now pin tweets at the top of a Community tab. As you can see in this example, Twitter Community mods will now have a new ‘Pin to Community Timeline’ option on any Community tweet, which will […]
TikTok has announced a range of new initiatives to celebrate Pride Month, including live-streamed events, exclusive content from the LA Pride Parade and Festival, and a showcase of LGBTQIA+-owned businesses. First off, on programming – throughout the month, TikTok will broadcast a range of live-streams under the #ForYourPride theme, which aims to highlight the LGBTQIA+ […]
June is Pride Month, which means you can expect your social media feeds to get a lot more colorful, as people and brands look to show their support using the rainbow Pride flag in various ways. The use of the Pride flag has become so prominent, in fact, that some are now skeptical of corporate […]
Are you looking for ways to improve your presence on social media? Want to craft the perfect strategy to help you stand out from the competition? The team from Media Update share their social strategy tips in this infographic. Here’s a quick summary: Define your mission Outline your goals Consider your target audience Identify your competitors […]
The great thing about social media is that you can track almost every single detail through social media metrics. The tough thing about social media is that… you can track almost every single detail through social media metrics. The art of effective social media measurement is understanding which metrics matter most to your business, based […]
Ready for a deep-dive into Pinterest demographics? If you want your next Pinterest marketing campaign to be a success, you’re in the right place. Sure, Pinterest may not boast the same user hours as Facebook or share TikTok’s hype. Still, the platform remains a hidden gem for marketers targeting certain audience demographics. If you’re looking […]
When I first started my leadership communications company Pencil or Ink, I knew growth was key. Revenue growth to support myself, client-list growth to gain more credibility, and headcount growth—because I assumed a small business grew by becoming a large one. Fast forward three years. I had a long client list, healthy revenue, and a […]